Luckily, their rate is usually much lower than that of soft bounces. Most of the time, it indicates that your recipient’s email address is invalid or does not exist anymore, which means there is no point in resending your campaign.Īnd that gives you the idea of what hard bounces are: the worst.

In contrast to soft bounces, hard bounces reflect a permanent issue that explains your email being rejected. Checking a non-delivery report to find out the reason for your email bounce back and sending it another time might be a better idea. However, you don’t need to take this recipient off your mailing list just yet. In this case, mailbox or email server issues can result in your emails bouncing back.

Although a bounce back email can be resent and delivered after a while, it may be considered a hard bounce if it keeps bouncing back.Ī soft bounce implies that your recipient’s email address is still valid despite that your email has only reached their email server, not their inbox. Soft bounces most often result from temporary delivery issues and indicate that your email did not reach your recipient’s inbox. Send up to 15,000 targeted emails to 500 subscribers for free every month. With SendPulse, you don’t need technical skills or HTML knowledge to set up your campaigns - there are over 50 ready-made templates you can customize using our drag and drop builder.

Custom email bounce back message